A New Way to Approach Potential Water Solutions

Posted by Lon Johnson; CEO & Co-Founder, WaterWorks on Feb 18, 2020 9:16:58 AM
Lon Johnson; CEO & Co-Founder, WaterWorks
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Americans are losing trust in our water supply and ability to protect our oceans, lakes, rivers, and aquifers. And when trust is eroded, no amount of work can easily get it back. Think Flint, boil water alerts, PFAS and algae blooms.  Or just watch bottled water sales figures. 

However, many innovative technologies and projects exist to help solve our water problems.  Innovations that could help communities save time and money to protect water.  But too often, finding investment capital for these solutions is difficult.

Water problems cannot always be solved solely by centralized big money and the few.  Venture capitalists, private equity funds, and philanthropic financiers just aren’t always built to source, finance, and manage hundreds or thousands of small investments in water solutions. In part, we believe it is a “distribution of capital” problem that is slowing both the development and adoption of needed technology in the water sector.  If technology and new solutions can revolutionize how water can be protected and used, then we believe that a new way to finance and invest in those opportunities needs to be built. 

What’s required is more, now. More people, ideas, technology, partnerships and, most of all, more financing. And it starts by asking for it. 

That’s where WaterWorks steps in.

WaterWorks seeks to advance potential water solutions by introducing investors to opportunities in technology companies and projects through our online investment platform: waterworksfund.com.

Here, investors may find opportunity, companies or projects may find capital, and potential water solutions may be accelerated. 

WaterWorks will be a place for people to learn about water challenges and become partners on potential water solutions by investing and owning a piece of the project or company. This process may help scientists, engineers, and entrepreneurs bring technology to market, and may earn investors a potential return if they are willing to accept the risks associated with private companies, start-ups  and the potential loss of principal.

We’re building a community that believes:

  • Delivering clean water and sanitation to all people is attainable.
  • Healthy waters from stream to sea are achievable.
  • Potential water solutions exist which can help our oceans, watersheds and communities.
  • Investors can drive change.

Acting on those beliefs, the WaterWorks community will seek to fix water problems that never get solved, with approaches that might have never been tried. 

Within public stock markets, charitable causes and political donations, the internet has significantly disrupted the way capital is collected and deployed.

Thanks to a law that went into effect in May of 2016, Regulation Crowdfunding (Reg CF), private businesses have the ability to raise investment capital from both accredited and non-accredited (over 18 years old) individual investors online. In addition, the law allows digital marketing of offerings via email, internet and social media.

By combining this new online investing law with social impact investing we believe raising investment capital for water technologies and projects can have a similar disruption path and potential.

The WaterWorks team has done this before.  We’re led by a team that pioneered and helped transition political fundraising from an event and insider driven process (think chicken dinners and lobbyists) to a digital process, forever changing how funds get raised in politics.  We seek to do it again, but this time for the water sector.

WaterWorks will offer investors access to an array of investment opportunities, including those that may use innovative technologies like data analytics, new materials, artificial intelligence, internet of things (IoT), and other tools.

By democratizing both water investment opportunities for the investor and access to capital for the potential solution provider, we’re building an ever-expanding community of innovators and investors that can help drive potential water solutions at scale.

A water investor community could do more than just successfully fund a project or company to demonstrate viability.  Investments could be the entry point of further engagement – instead of the endpoint.  In addition to potentially providing needed capital to water innovators, smart water policies may gain an added demonstrable constituency to help advocate at local, state, or federal government levels.  A new constituency that reflects the values of hundreds or thousands of investors or from an engaged affected community can be a powerful ally and voice targeted at policy makers and one needed to sustain smart water policies in a rapidly shifting political environment.  

WaterWorks will not buy, sell or privatize water.  As water cycles through the world, it’s our shared responsibility to maintain and steward this life-sustaining and finite resource for public good.

We’ve already started. WaterWorks has formed partnerships with the Cleveland Water Alliance, TMA BlueTech in San Diego, The Water Council in Milwaukee, Accelerate H20 in Texas, and WaterStart in Nevada.

We can’t wait. Water can’t wait.  Not for government spending, banks, or philanthropy. The technology and the financing are out there. WaterWorks seeks to discover them and put them to work.

We are WaterWorks and we’re building a community of change.  Please join us.

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Lon Johnson is the CEO of WaterWorks, a fintech firm that seeks to advance potential water solutions by introducing investors to investment opportunities in companies and projects through an online platform at waterworksfund.com. “WaterWorks” refers to a group of companies that is owned by WWF Holdings, Inc., which includes WWF Platform, LLC and WWF Funding Portal, LLC. WWF Funding Portal, LLC is registered with the U.S. Securities and Exchange Commission (“SEC”) as a funding portal and is a member of the Financial Industry Regulatory Authority (“FINRA”).

Disclaimer: Any opinions expressed herein are those of the author and are for informational purposes only.  The information, data and opinions contained herein are subject to change without notice.  Additionally, any factual content in this material was obtained from sources believed to be reliable, but WaterWorks does not warrant the accuracy or completeness of any information contained herein and provides no assurance that this information is, in fact, accurate. This material should not be considered, construed or followed as tax, legal, accounting or investment advice. Further, the author is not advising, advocating or recommending that any person purchase any specific or general investment product or strategy. Investing involves the risk of loss. Past performance is not a guarantee of future results. Investments in private companies are particularly risky and you should only consider investing if you can afford to lose your entire investment and are willing to live with the ups and downs with the industry in which you invest.

Our Mission

To Advance Water Solutions

WaterWorks seeks to advance sustainable water solutions by introducing investors to opportunities in technology companies and projects seeking capital.

  • Create and cultivate a water community.
  • Present water investment opportunities.
  • Help advance water solutions.

We are led by a team of water, finance, digital marketing and fundraising experts. 

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